A few years ago, shortly after the warranty on my MacBook expired, the battery died. Having ranted and raved about “fucking Apple bastards” for a bit, I resentfully went online and ordered a replacement. It cost 100 quid.
The new battery arrived the next day and, even though I was still pretty aggrieved about it, the packaging was so sleek and charmingly designed that I nonetheless felt that frisson of excitement you get at having bought a new Apple Thing.
I guess this rectangular lump of pointless black plastic can therefore serve as the ultimate memorial to the company built by the late Steve Jobs. If you can create an enchanting customer experience with an annoying and expensive item that people massively resent having to buy in the first place then, truly, you are a master of design.
I wonder what his coffin will look like.
It‘s quiet in here! Why not leave a response?